Assignment: Identify opportunities for improvement for a given client by conducting market research, performing a content and SEO audit, and developing a comprehensive content strategy

Client overview: Being Patient is a trusted, editorially independent destination for news, journalism and educational resources to cut through the noise and create clarity around complex brain health issues and neurodegenerative disease.

Key recommendations:

Deliverables:

Interestingly, many of our recommendations were already in progress. Following the project, Being Patient brought me on as a web developer. I helped migrate content from their old WordPress site to a newly built platform in preparation for the relaunch.